The invisible element that's draining your podcast

There’s one thing that’ll kill your podcast faster than anything else, and it’s not poor audio or unclear episode titles. It’s when you as a podcaster start to lose faith in your podcast and your message. Imagine you’re the owner of the neighbourhood’s favourite bar where locals love to hang out. They admire your tasteful furnishings, peruse your menu, squeal with delight at the scented hand cream in the toilets—but no-one’s ordering a drink. You can count the cost of running the bar in...