Hey Reader, I get some of my best clients through pitching. But on this occasion, I set out to pitch and client and ended up paying THEM. It taught me a great lesson about podcast membership though, which is the third one I'll share with you in the mini-series about growing your podcast membership: Podcast: Terrible, Thanks For Asking/Thank For Asking Membership fee: $100 USD/year What’s included: Access to new podcast feed (Thanks For Asking) Member since: January 2025 How I discovered the...
2 months ago • 3 min read
Hey Reader, Ready to make more money from your podcast? Then let's get to it. Here's how I became a paying podcast listener for the second time: Podcast #2 Podcast: Our Prehistory Membership fee: 3€/month What’s included: Gated content; episode timelines and maps Member since: September 2023 How I discovered the podcast: Apple Podcasts search What I appreciate about the membership: Gated content, a general good vibe Will I keep my membership? Yes, while the podcast is still going Would I...
3 months ago • 2 min read
Hey Reader, Welcome to the first email in my series about improving your podcast membership! I'm teaching you how to tweak your podcast's membership programme to get more people to pay you to make the content you love. We'll walk through the three podcasts whose memberships I chose to join, why I joined them and what you can do to improve your podcast membership and gain more members. Podcast #1 Title: Psychology In Seattle Membership fee: 54€/year (monthly rate available) What’s included:...
3 months ago • 2 min read
Hello Podcaster, Wherever you are in your podcasting journey, you’ve probably thought that it would be pretty sweet to make more money from your podcast. And sponsorship deals are great, buuuuuuut if you don’t have your listener numbers quite where you’d like them, they’re going to be hard to come by. One way to monetise your podcast from Day 1 is through a paid membership programme, which you may already have. They can be really popular with your listeners too. But they ain’t easy to get...
3 months ago • 1 min read
Hey Reader, Have you got opinions? I want to hear them. I'm researching a new offer and I want to make sure it meets the needs of the podcasters I work with. If you have 3 minutes, I'd love to hear your thoughts. Particularly if you're a cool kind of person who sells products or services to your podcast listeners. Fill out my quick survey here. Thanks in advance for your help! ~Sarah at CopyHop~ Like this email? Then hop on over to my website! I've got blog posts about podcasting, plus a list...
6 months ago • 1 min read
Hey Reader, Do you know the podcast Terrible, Thanks For Asking? If not, please let me recommend it to you for two really good reasons: 1) It's an independent podcast that talks about all the topics that polite society doesn't make space for. It's beautifully produced and showcases real stories of what happens to people after they've lived through things that none of us would ever choose to experience. And, 2) They're on an indefinite hiatus. If you think it's weird to recommend a podcast...
6 months ago • 1 min read
The best things in life start with a party. Like a wedding, to kick a marriage off in style. After all, why not celebrate when you have the chance to? That's what my friend Nicole Hyman and I said to each other when we decided to launch... OUR OWN PODCAST 🎧🎉🤩 And we're kicking it off with a Launch Party next week, Thursday 26th September at 5 PM GMT (check out when that is in your world here), live on LinkedIn. Here's the event link with the full details! It's a chance for us to give you a...
7 months ago • 1 min read
Hey Reader, Your podcast has probably changed a lot since you started it. But did you know that podcasting is changing too? For years, the basic technology underpinning podcasting has stayed broadly the same. But now there's a movement — Podcasting 2.0 — that's evolving podcasting independently of corporate influence. If you're a podcast listener (and I'm pretty sure you are), you'll be able to listen to and support your favourite shows no matter what platform they're on, with more of the...
8 months ago • 1 min read
Hey Reader, Podcasts about podcasting are a bit meta. And podcasting about emailing for podcasters is niche. So we're about to get META NICHE. This is an email about a podcast episode that talks about emailing for podcasters. It's ok if you need to read that twice. Last week, I was so happy to guest on a podcast episode of Podcasting Smarter, the podcast that gives tips and best practices to help your podcast thrive with less effort on your end. I gave host Norma Jean my top #5 hacks to...
9 months ago • 1 min read