​ Hello Podcaster, ​ Wherever you are in your podcasting journey, you’ve probably thought that it would be pretty sweet to make more money from your podcast. And sponsorship deals are great, buuuuuuut if you don’t have your listener numbers quite where you’d like them, they’re going to be hard to come by. One way to monetise your podcast from Day 1 is through a paid membership programme, which you may already have. They can be really popular with your listeners too. But they ain’t easy to get right either. ​ Here's something that might help: ​ I listen to a bunch of podcasts and I pay for exactly three of them. When I launched my own podcast and membership programme, I based it on what I’d learnt from the three podcasts that I paid for. And that’s what my next few emails to you are going to be about: retracing my journey from podcast discovery to listener to subscriber, highlighting what you can apply to your own podcast and membership programme. I hope it'll help you get more paying members through your audio doors. ​ Sound good? Join me here next week to hear about the first time I decided to pay for content that’s also free. ​ Have a great day! ​ ~Sarah at CopyHop~ Like this email? Then hop on over to my ​website​! I've got ​blog posts about podcasting​, plus a list of my services​ and a handy get in touch with me​ page. If you want to hear more from me, then connect with me on LinkedIn​. Want an emoji? Here you go: 🫕 ​ |
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Hi Reader, ICYMI, I've been thinking a lot about podcast membership lately. And how they're the best route to monetisation for smaller, independent podcasters. Because when you create a membership for your podcast listeners, you can: 💸 Make instant money with a small audience 💸 Create a stable revenue stream 💸 Design a membership that aligns with your values 💸 Still look out for sponsorship opportunities, if that's your thing. But what I'm curious to know is, do you have a podcast membership?...
Hey Reader, I get some of my best clients through pitching. But on this occasion, I set out to pitch and client and ended up paying THEM. It taught me a great lesson about podcast membership though, which is the third one I'll share with you in the mini-series about growing your podcast membership: Podcast: Terrible, Thanks For Asking/Thank For Asking Membership fee: $100 USD/year What’s included: Access to new podcast feed (Thanks For Asking) Member since: January 2025 How I discovered the...
Hey Reader, Ready to make more money from your podcast? Then let's get to it. Here's how I became a paying podcast listener for the second time: Podcast #2 Podcast: Our Prehistory Membership fee: 3€/month What’s included: Gated content; episode timelines and maps Member since: September 2023 How I discovered the podcast: Apple Podcasts search What I appreciate about the membership: Gated content, a general good vibe Will I keep my membership? Yes, while the podcast is still going Would I...