Hey Reader,

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Do you know the podcast Terrible, Thanks For Asking?

If not, please let me recommend it to you for two really good reasons:

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1) It's an independent podcast that talks about all the topics that polite society doesn't make space for. It's beautifully produced and showcases real stories of what happens to people after they've lived through things that none of us would ever choose to experience.

And,

2) They're on an indefinite hiatus.

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If you think it's weird to recommend a podcast that has shuttered its audio doors for the foreseeable future, think again.

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TTFA is rerunning its episodes in the form of anthologies, each with a theme. The anthologies are curated to give breadth and perspective on that theme and they come with an introduction explaining why they chose to include those episodes in the anthology.

It's a one-stop resource for everything you want to know about (insert your chosen kind of sad/difficult/upsetting here).

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This is content repurposing, with a purpose.

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If you want to rerun your old podcast episodes to give you a break from new ones, take the lesson from TTFA:

• Tell your listeners why they should listen to this episode, even if they heard it before
• Answer the question, "Why now?". What's changed to make this episode worth bringing to the fore today?
• Think about the order in which you rerun your episodes. Can you shape it to take your listeners on a journey?
• If you think about the episode differently now compared to when you made it, tell that to your listeners
• Make connections between every episode you rerun

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Have you experimented with reruns? I'd love to know how it went for you.

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Have a great day!

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~ Sarah at CopyHop~

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